Raf & Grace
Case study
“Sales doubled in 30 days”
Sector: E-commerce
Products: Jewellery & Accessories selling to Women
Brand: “Slow fashion brand, with a thoughtful and responsible approach. Specialising in accessories and limited edition garments made with repurpose, recycled and surplus materials.”
Channels & Service: Meta 1:1 Consultancy & Full Account Management
Before
The brand had run Meta ads previously, but did not have full confidence in the results or clarity on how ads could be used strategically to scale the business.
With a strong presence on organic social channels and brand building through influencers, PR and a high converting Shopify store, they were ready to amplify sales growth with paid ads, working closely in a trusted partnership.
The strategy
To focus on best-selling products with the best profit margins to maximise the return on ad investment for sustainable &
profitable growth.
The ad accounts and technical set-up, including tracking via Shopify store were optimised. There was a deep-dive on business goals and objectives and a review of the competitors in the market to inform research on ideal customers and the factors that motivated them to buy.
A range of creative formats and messaging were tested across different audiences and campaign structures, featuring messaging at different parts of the buyer journey to build brand awareness as well as sales.
Audiences were routed in data, with analysis and use of top spending customers, website visitors of high purchase intent to create custom and lookalikes, tested alongside broad, relevant interests and advantage + targeting.
The website conversion rate and email marketing flows were optimised to ensure as much of the new traffic as possible converted to maximise the return on the ad spend investment.
Results
The initial goal was to double sales - which they did within 30 days. Results were 243% up Year on Year.
Sales growth has been sustained since, maintaining over 100% YoY over the first 5 months.
This set the foundations for a strong performance in Q4, the most competitive time of year for ecommerce, maintaining a profitable return on adspend of 5, with only a modest increase in adspend.
As well as increased sales, the most impactful results on the business have been new customer acquisition and more quality traffic to the website. The email subscriber list has doubled and social media followers increased as a halo effect of the ads and higher brand awareness.
What they say
I have confidence in running ads, growing and scaling my business. I have the confidence to push things forward!
I love how Claire totally understands my brand and what Raf & Grace is about.
I enjoy working with Claire and her team they have made an immediate impact on my business, driving new customers and sales. The process is very efficient with excellent communication at all times. I have learned lots and now have the confidence to take my business to the next level. I can focus on running my business as I know the marketing is taken care of.
Regular meetings with Claire have made me feel comfortable with the whole process. Knowing that Claire is an expert on Meta ads and that it is very safe in her hands and I can focus on running my business.
The Numbers
